lucy Bichakhchyan

Creative execution for startup teams who move fast.
Strategy, design, growth — I build, test, and scale what matters.
Creative operator
growth hacker
builder of bold shit
( what I offer )

I offer hands-on execution across

every stage of building and growing a startup product

First, I shape the strategy: define your audience, position your offer, and set clear goals. Then I build what you need to launch—brand identity, messaging, landing pages, onboarding, and core content.
I run growth experiments (ads, emails, funnels), track what works, and iterate quickly. Post-launch, I help you keep momentum: optimize acquisition, boost retention, and drive real adoption. I'm not just a strategist—I build, test, and scale ideas that move the needle.
( wins so far )

Projects I've worked on

Load more
( what I believe )

I believe the world is changed by

people who aren’t afraid to build while figuring things out

I believe in progress over perfection, in bold experiments, and in blending creativity with technical skills (not one over the other). I value leaders who encourage autonomy, know how to listen and help to create. I believe in work that serves a purpose, that scales effectively, and reflects who the team is becoming.
( how I work )

Move fast. Stay real. Build what matters.

I treat product growth like a series of rapid experiments—measured, iterated, and always aimed at real outcomes. I use the AARRR model to guide every stage of the process and keep the focus where it counts.

Acquisition

Get the right people in the door—through ads, content, events, or word of mouth. Always testing, always optimizing.

activation

Create a clear “this is it!” moment. First impressions matter, and I build onboarding flows that click.

retention

Keep users coming back. I track usage patterns, run experiments, and refine the experience to boost stickiness.

referral

Build something worth sharing. From product loops to community plays, I help turn users into advocates.

revenue

Make the value undeniable. Whether it’s conversion, upsell, or renewal—I build with monetization in mind from day one.
( background )

education incubation

BA in English Language and Comms (Public Relations) 

@ American University of Armenia | 2014-2018
MS in Management of Science and Technology 

@ University of Minnesota | 2022-2024
( testimonials )

bragging rights

From 2012, I was happy to manage Lucy as the alumni program coordinator where she showed a great amount of support to me and my team as a digital marketeer. Ms. Bichakhchyan is a type of person that will not be stopped by any obstacle. She will always find a creative way to solve the most complex issues. Lucy has my highest recommendation both as a leader and a team member.

Anna Hovakimyan

She built an environment rooted in trust, empathy, and development. Her team stood out as one of the happiest, most loyal, and most collaborative departments in the company. She turned a team into a tribe, and that kind of leadership is rare. If you're seeking a marketing leader who brings emotional intelligence, operational excellence, and a team-first mindset, Lucy is the one.

Maria Vartanians

I had the pleasure of working with Lucy for several years across multiple workplaces, and I can say without hesitation that she’s one of the best managers I’ve ever had the chance to work with. Working under her leadership never felt like pressure; it felt like progress. Any team would be lucky to have her, and I feel incredibly fortunate to have worked alongside her. I recommend her wholeheartedly.

Elen Atanesyan

What really stands out about Lucy is her ability to stay calm and find solutions even in the most unexpected and difficult situations. No matter how challenging the problem, she always finds a way forward. She’s also a real team player, someone who takes full responsibility for her work and delivers results you can count on.

Nika Asoyan

Lucy is one of the most talented people I had the pleasure of working with in my career. Lucy is always willing to put that extra help whenever you need it and she's one of the most skilled marketing specialists and surely team managers I've ever met. Any company would be lucky to have her as a manager.

Margarita Yandyan

Lucy has one of the sharpest marketing minds I’ve come across. Her observations are clear, direct, and rooted in real experience. Whether it’s local market trends or broader strategy, she cuts through the noise and gets to the point. No buzzwords, no fluff, just strong, informed perspective. Any company would be lucky to have her on board or collaborate with her.

Arman Kirakosian

I met Lucy at Menugroup and was instantly impressed by her drive and energy. She has a strong marketing background, learns fast, and brings a lot to the team. Her positive attitude and quick thinking make her an asset in any setting. I'd love to work with her again.

Kristina Dombayan
( what's next )

I’m ready to lead in ways that match the impact I bring

I want to join or co-create a bold, global product team—building things that shape culture, behavior, or access. I thrive on autonomy, speed, and creative freedom. I want to be hands-on: launching, testing, learning — not just planning, but making. I want my work out in the world, used, seen, and scaling the ideas that once felt impossible.

( looking for )

Let’s Make Something Bold Together

I believe in progress over perfection, in bold experiments, and in blending creativity with technical skills (not one over the other). I value leaders who encourage autonomy, know how to listen and help to create. I believe in work that serves a purpose, that scales effectively, and reflects who the team is becoming.
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Linkedinlucy@antery.techInstagram