lucy Bichakhchyan

Creative execution for startup teams who move fast.
Strategy, design, growth — I build, test, and scale what matters.
Creative operator
growth hacker
builder of bold shit
( what I offer )

I offer hands-on execution across

every stage of building and growing a startup product

First, I shape the strategy: define your audience, position your offer, and set clear goals. Then I build what you need to launch—brand identity, messaging, landing pages, onboarding, and core content.
I run growth experiments (ads, emails, funnels), track what works, and iterate quickly. Post-launch, I help you keep momentum: optimize acquisition, boost retention, and drive real adoption. I'm not just a strategist—I build, test, and scale ideas that move the needle.
( wins so far )

Projects I've worked on

Load more
( what I believe )

I believe the world is changed by

people who aren’t afraid to build while figuring things out

I believe in progress over perfection, in bold experiments, and in blending creativity with technical skills (not one over the other). I value leaders who encourage autonomy, know how to listen and help to create. I believe in work that serves a purpose, that scales effectively, and reflects who the team is becoming.
( how I work )

Move fast. Stay real. Build what matters.

I treat product growth like a series of rapid experiments—measured, iterated, and always aimed at real outcomes. I use the AARRR model to guide every stage of the process and keep the focus where it counts.

Acquisition

Get the right people in the door—through ads, content, events, or word of mouth. Always testing, always optimizing.

activation

Create a clear “this is it!” moment. First impressions matter, and I build onboarding flows that click.

retention

Keep users coming back. I track usage patterns, run experiments, and refine the experience to boost stickiness.

referral

Build something worth sharing. From product loops to community plays, I help turn users into advocates.

revenue

Make the value undeniable. Whether it’s conversion, upsell, or renewal—I build with monetization in mind from day one.
( background )

education incubation

BA in English Language and Comms (Public Relations) 

@ American University of Armenia | 2014-2018
MS in Management of Science and Technology 

@ University of Minnesota | 2022-2024
( testimonials )

bragging rights

I met Lucy at Menugroup and was instantly impressed by her drive and energy. She has a strong marketing background, learns fast, and brings a lot to the team. Her positive attitude and quick thinking make her an asset in any setting. I'd love to work with her again.

Kristina Dombaryan

Lucy is one of the best managers I’ve ever worked with. She leads with empathy, clarity, and purpose—and creates space for real growth. She balances high standards with care for her team, and she’s endlessly curious. I learned so much from her. She’s an incredible leader and teammate.

Elena Markova

Lucy is one of the most talented and helpful professionals I’ve worked with. She's not just highly skilled in marketing—she's also a natural team leader. Always ready to go the extra mile and lift up everyone around her. Any company would be lucky to have her on board.

Margarita Yandyan

I’ve worked with Lucy on SMM and website projects, and she’s been a rock in every situation. Even when things got tough, she stayed calm and found a way forward. She's fully committed, takes ownership, and never gives up. A reliable teammate who always delivers—working with her has been 
a true pleasure.

Nika Asoyan

I first met Lucy through the FLEX program—she stood out immediately with her intellect and charisma. Years later, I managed her as an alumni coordinator and watched her shine as a digital marketer. She never lets obstacles stop her—always finding creative solutions. Her energy keeps teams motivated and focused. Lucy has my highest recommendation.

Anna Hovakimyan
( what's next )

I’m ready to lead in ways that match the impact I bring

I want to join or co-create a bold, global product team—building things that shape culture, behavior, or access. I thrive on autonomy, speed, and creative freedom. I want to be hands-on: launching, testing, learning — not just planning, but making. I want my work out in the world, used, seen, and scaling the ideas that once felt impossible.

( looking for )

Let’s Make Something Bold Together

I believe in progress over perfection, in bold experiments, and in blending creativity with technical skills (not one over the other). I value leaders who encourage autonomy, know how to listen and help to create. I believe in work that serves a purpose, that scales effectively, and reflects who the team is becoming.
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Linkedinlucy@antery.techInstagram