lucy Bichakhchyan

Creative execution for teams who move fast.
Strategy, design, growth — I build, test, and scale what matters.
Creative operator
growth hacker
builder of bold shit
AP News Star Tribune US Healthcare Journal Authority Magazine IEEE TEMS Leadership Briefs Medical Alley EU Neighbours East Influential Women NeckCare
( what I offer )

I offer hands-on execution across

every stage of building and growing a product

First, I shape the strategy: define your audience, position your offer, and set clear goals. Then I build what you need to launch—brand identity, messaging, landing pages, onboarding, and core content.
I run growth experiments (ads, emails, funnels), track what works, and iterate quickly. Post-launch, I help you keep momentum: optimize acquisition, boost retention, and drive real adoption. I'm not just a strategist—I build, test, and scale ideas that move the needle.
White eight-pointed starburst shape with blocky edges on a black background.
( wins so far )

Projects I've worked on

NeckCare brand logo with a stylized black icon resembling two leaves or wings beside the text.
White eight-pointed starburst shape on a black background.
Logo for IAS Institute for Advanced Study with IAS in large letters and the full name to the right enclosed by horizontal lines above and below.
Text logo reading '4tysevenjewelry' in black lowercase letters on a white background.
Gamble City logo with stylized city skyline inside a circular emblem between the words Gamble and City.
SmartClick logo featuring a stylized light bulb made of connected dots and lines next to the text 'SmartClick'.
Black lowercase stylized text reading 'anstoragir' on a white background.
Philip Morris International company logo with emblem and text.
Ucraft logo.
Pregomesh by Sirusho logo with geometric diamond icon on the left.
White diamond-shaped sparkle or star with one side outlined on a black background.
Cascade Royal logo with stylized CR initials topped by a crown and text 'Est. 2016'.
Logo with a service bell under a dome emitting ringing sound waves next to the text 'Ringn Bring'.
Word 'menu' with the letter 'e' stylized as a cloche food cover with steam rising.
Stylized black cursive text spelling 'Sirusho' on a light background.
Logo for The 1 & Only Insurance Services featuring a cartoon skunk standing next to the text.
Consumer Law Magazine text logo with stylized blackletter font.
Abstract black geometric shapes forming a stylized letter M on a light background.
Logo with stylized letters 'FX' above the word 'Solution' in a dark circular background.
Logo featuring a small gray robot on a single wheel next to the text 'ROBO PARK'.
Black stylized letters 'CX' with a gray triangle between C and X on a white background.
moa gaming logo with stylized overlapping shapes forming an 'm' to the left of the text.
Black and white graphic with the letters 'OPS' in a block font on top and 'OOPS' in a handwritten style below.
Stylized black geometric letter M logo on white background.
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( what I believe )

I believe the world is changed by

people who aren’t afraid to build while figuring things out

I believe in progress over perfection, in bold experiments, and in blending creativity with technical skills (not one over the other). I value leaders who encourage autonomy, know how to listen and help to create. I believe in work that serves a purpose, that scales effectively, and reflects who the team is becoming.
( how I work )

Move fast. Stay real. Build what matters.

I treat product growth like a series of rapid experiments—measured, iterated, and always aimed at real outcomes. I use the AARRR model to guide every stage of the process and keep the focus where it counts.

Acquisition

Get the right people in the door—through ads, content, events, or word of mouth. Always testing, always optimizing.

activation

Create a clear “this is it!” moment. First impressions matter, and I build onboarding flows that click.

retention

Keep users coming back. I track usage patterns, run experiments, and refine the experience to boost stickiness.

referral

Build something worth sharing. From product loops to community plays, I help turn users into advocates.

revenue

Make the value undeniable. Whether it’s conversion, upsell, or renewal—I build with monetization in mind from day one.
( background )

education incubation

BA in English Language and Comms (Public Relations) 

@ American University of Armenia | 2014-2018
MS in Management of Science and Technology 

@ University of Minnesota | 2022-2024
( testimonials )

bragging rights

Previous projectNext project

Lucy has one of the sharpest marketing minds I’ve come across. Her observations are clear, direct, and rooted in real experience. Whether it’s local market trends or broader strategy, she cuts through the noise and gets to the point. No buzzwords, no fluff, just strong, informed perspective. Any company would be lucky to have her on board or collaborate with her.

Arman Kirakosian

I met Lucy at Menugroup and was instantly impressed by her drive and energy. She has a strong marketing background, learns fast, and brings a lot to the team. Her positive attitude and quick thinking make her an asset in any setting. I'd love to work with her again.

Kristina Dombayan

What really stands out about Lucy is her ability to stay calm and find solutions even in the most unexpected and difficult situations. No matter how challenging the problem, she always finds a way forward. She’s also a real team player, someone who takes full responsibility for her work and delivers results you can count on.

Nika Asoyan

Lucy is one of the most talented people I had the pleasure of working with in my career. Lucy is always willing to put that extra help whenever you need it and she's one of the most skilled marketing specialists and surely team managers I've ever met. Any company would be lucky to have her as a manager.

Margarita Yandyan

From 2012, I was happy to manage Lucy as the alumni program coordinator where she showed a great amount of support to me and my team as a digital marketeer. Ms. Bichakhchyan is a type of person that will not be stopped by any obstacle. She will always find a creative way to solve the most complex issues. Lucy has my highest recommendation both as a leader and a team member.

Anna Hovakimyan

She built an environment rooted in trust, empathy, and development. Her team stood out as one of the happiest, most loyal, and most collaborative departments in the company. She turned a team into a tribe, and that kind of leadership is rare. If you're seeking a marketing leader who brings emotional intelligence, operational excellence, and a team-first mindset, Lucy is the one.

Maria Vartanians

I had the pleasure of working with Lucy for several years across multiple workplaces, and I can say without hesitation that she’s one of the best managers I’ve ever had the chance to work with. Working under her leadership never felt like pressure; it felt like progress. Any team would be lucky to have her, and I feel incredibly fortunate to have worked alongside her. I recommend her wholeheartedly.

Elen Atanesyan
( what's next )
Symmetrical graphic design of concentric elliptical shapes with a central starburst and vertical light beam.

I’m ready to lead in ways that match the impact I bring

I want to join or co-create a bold, global product team—building things that shape culture, behavior, or access. I thrive on autonomy, speed, and creative freedom. I want to be hands-on: launching, testing, learning — not just planning, but making. I want my work out in the world, used, seen, and scaling the ideas that once felt impossible.

( looking for )

Let’s Make Something Bold Together

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lucy@antery.techInstagramLinkedinYoutubeTwitter
I’m looking for teams that need a Head of Product Marketing or Growth, a creative strategist to shape and ship v1, or a collaborator to bring a bold idea to life from zero. I’m especially drawn to tools that serve people whether that’s in health, medical devices, productivity, culture, or community. I do my best work in fast-moving, high-trust environments where there’s room to think, build, and iterate. If you need someone who can take a rough idea, build the brand, the funnel, the deck, and get it live—I’m that person.
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