lucy Bichakhchyan

Creative execution for teams who move fast.
Strategy, design, growth. I build, test, and scale what matters.
Lucy Bichakhchyan
STARTUP operator
growth hacker
builder of bold SH*T
AP News Star Tribune Minnesota Reformer US Healthcare Journal Authority Magazine IEEE TEMS Leadership Briefs Medical Alley EU Neighbours East iMusician Influential Women NeckCare Healthcare IT Today ProductCamp Twin Cities Buildspace
( what I offer )

I do hands on execution across

every stage of building and growing a product

First, I shape the strategy: I define your audience, position your offer, and set clear goals. Then I build what you need to launch, including the brand identity, messaging, landing pages, onboarding, and core content.
I run growth experiments with ads, emails, and funnels, track what works, and adjust quickly. After launch, I help you keep momentum by improving acquisition, retention, and adoption. I build, test, and scale ideas that move the needle.
White eight-pointed starburst shape with blocky edges on a black background.
( wins so far )

Projects I've worked on

NeckCare brand logo with a stylized black icon resembling two leaves or wings beside the text.
White eight-pointed starburst shape on a black background.
Logo for IAS Institute for Advanced Study with IAS in large letters and the full name to the right enclosed by horizontal lines above and below.
Text logo reading '4tysevenjewelry' in black lowercase letters on a white background.
Gamble City logo with stylized city skyline inside a circular emblem between the words Gamble and City.
SmartClick logo featuring a stylized light bulb made of connected dots and lines next to the text 'SmartClick'.
Black lowercase stylized text reading 'anstoragir' on a white background.
Philip Morris International company logo with emblem and text.
Ucraft logo.
Pregomesh by Sirusho logo with geometric diamond icon on the left.
White diamond-shaped sparkle or star with one side outlined on a black background.
Cascade Royal logo with stylized CR initials topped by a crown and text 'Est. 2016'.
Load more
( what I believe )

I believe the world is changed by

people who aren’t afraid to build while figuring things out

I believe in progress over perfection, in bold experiments, and in blending creativity with technical skills (not one over the other). I value leaders who encourage autonomy, know how to listen, and help people create. I believe in work that serves a purpose, that scales effectively, and reflects who the team is becoming.
( how I work )

Move fast, Stay real, Build what matters.

I treat product growth like a series of quick experiments that I measure, adjust, and repeat until they show results. I use the AARRR model to guide every stage of the process.

Acquisition

Get the right people in the door through ads, content, events, or word of mouth. I keep testing every channel and improving what works.

activation

Create a clear “this is it!” moment. First impressions matter, and I build onboarding flows that click.

retention

Keep users coming back. I track usage patterns, run experiments, and refine the experience so people stay.

referral

Build something worth sharing. From referral loops to community programs, I help turn users into advocates.

revenue

Make the value easy to see. Whether it’s conversion, upsell, or renewal, I build with revenue in mind from day one.
( background )

education incubation

BA in English Language and Communications (Public Relations)
@ American University of Armenia | 2014 to 2018
    MS in Management of Science and Technology 

    @ University of Minnesota | 2022 to 2024
    ( testimonials )

    bragging rights

    Previous projectNext project

    From 2012, I was happy to manage Lucy as the alumni program coordinator, where she showed great support to me and my team as a digital marketeer. She is the type of person who will not be stopped by any obstacle. She will always find a creative way to solve complex issues.

    Anna Hovakimyan
    Anna Hovakimyan

    She built an environment rooted in trust, empathy, and development. Her team stood out as one of the happiest, most loyal, and most collaborative departments in the company. That kind of leadership is rare. If you’re seeking a marketing leader with emotional intelligence, operational excellence, and a team-first mindset, Lucy is the one.

    Maria Vartanians
    Maria Vartanians

    I had the pleasure of working with Lucy for several years across multiple workplaces, and I can say without hesitation that she’s one of the best managers I’ve ever had the chance to work with. Working under her leadership never felt like pressure; it felt like progress. Any team would be lucky to have her, I feel incredibly fortunate to have worked with her.

    Elen Atanesyan
    Elen Atanesyan

    What really stands out about Lucy is her ability to stay calm and find solutions, even in difficult situations. No matter how challenging the problem, she always finds a way forward. She’s also a real team player who takes full responsibility for her work and delivers results you can count on.

    Nika Asoyan
    Nika Asoyan

    Lucy is one of the most talented people I’ve had the pleasure of working with in my career. She is always willing to offer extra help whenever needed, and she’s one of the most skilled marketing specialists and team managers I’ve ever met. Any company would be lucky to have her.

    Margarita Yandyan
    Margarita Yandyan

    Lucy has one of the sharpest marketing minds I’ve come across. Her observations are clear, direct, and rooted in real experience. Whether it’s local market trends or broader strategy, she cuts through the noise and gets to the point. No buzzwords, no fluff, just strong, informed perspective. Any company would be lucky to have her.

    Arman Kirakosian
    Arman Kirakosian

    I met Lucy at Menu Group UK and was instantly impressed by her drive and energy. She has a strong marketing background, learns fast, and brings a lot to the team. Her positive attitude and quick thinking make her an asset in any setting. I’d love to work with her again.

    Kristina Dombayan
    Kristina Dombayan
    ( what's next )
    Symmetrical graphic design of concentric elliptical shapes with a central starburst and vertical light beam.

    I’m ready to lead in ways that match the impact I bring

    I want to join or help start a bold, global product team that builds things that shape culture, behavior, or access. I work best with autonomy, speed, and creative freedom. I want to stay hands on, launching, testing, and learning as I make things. I want my work out in the world, where people use it and it keeps growing.

    ( looking for )

    Let’s Make Something Bold Together

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    lucy@antery.techInstagramLinkedInYouTubeTwitter
    I’m looking for teams that need a Head of Product Marketing or Growth, a creative strategist to shape and ship v1, or a collaborator to bring a bold idea to life from zero. I’m especially drawn to tools that serve people, whether that’s in health, medical devices, productivity, culture, or community. I do my best work on teams that move fast and trust each other, where there’s room to think, build, and iterate. If you need someone who can take a rough idea, build the brand, the funnel, and the deck, and get it live, I’m that person.